How to Design Stunning Ice Pop Packaging
If you are in the ice pop business and need help with your packaging, you have come to the right place. We are going to show you how to create a stunning design that will draw customers in and build brand loyalty.
The ice pop industry has exploded into a craze thanks to savvy entrepreneurs who have found a way to make money in a recession by adapting technology and using social media. Here are 8 unique lessons from this ice pop revolution that you can implement in your own business!
Minimalist Design
The minimalist design of ice pop packaging is a ice pop packaging trend that has gained popularity in recent years. This style of packaging is a great way to attract consumers and make your product stand out from the competition.
Minimalist design is a design style that involves using minimum objects and eliminating clutter to create a more organized environment. This style also requires that everything inside your home or office have a purpose and nothing is just there to fill space.
This design can be seen in everything from a bedroom or living room to a kitchen or dining area. This type of style is a great way to create a restful and relaxing environment.
When it comes to interior design, minimalism is all about using neutral colors and minimizing the amount of decorative accents in your home or office. The goal is to make the space look airy and bright.
If you’re looking to add a little personality to your space, try adding a few accent pieces. These can include lamps, plants, or artwork.
Another great way to make your space feel airy is to add natural light. You can also utilize a variety of materials for texture to the space, such as wood, glass, or pottery.
You can also try adding a splash of color to your minimalist design by using a vibrant, colorful patterned wallpaper. This will help add visual interest and texture to your space while also helping it look more clean and modern.
Unlike maximalist designs, minimalist design often uses simple lines and shapes to communicate its messages. This makes it easier for consumers to recognize and remember your brand.
For example, if you’re trying to get your audience to know that your product is vegan, minimalist designs can be an effective way to do so. They’re also easier to print and produce, which can save you money on production costs.
While minimalist designs may have a lower barrier to entry than maximalism, it’s important to ensure that you’re not skimping on key elements. For example, if you’re trying a minimalist design for a food or beverage product, it’s essential that you include photos of the product to convey taste appeal and quality.
Simple Texture
The box’s simple texture helps to create a sense of movement and depth to the package. The illustration of a head with hair ice pop packaging bouncing across the package creates an organic and natural pattern that’s easy to explore. It also makes the ice pops feel more realistic, even though they’re just a frozen treat!
Tip: You can add some texture to ice pops by using semi-pureed fruits or vegetables like strawberries, bananas, watermelon, mango, or pineapple. Pureeing the fruit or vegetable before adding it to the ice pops will give them a more slushier consistency than plain juice and they will be less likely to melt quickly in your freezer. You can also add a small amount of stevia leaves to your popsicles for added sweetness or even honey or maple syrup for an extra creamy texture.
Once the ice pops have set, it’s important to remove them from the molds as soon as possible. This will prevent them from discoloring or changing texture while in the molds. Alternatively, you can simply let them sit at room temperature until they can be easily removed from their molds (but still hold their shape). They’ll also prevent freezer burn if kept in a plastic bag or in an airtight container.
Clean Lines
Whether your ice pops are for health-conscious consumers or a sweet treat for kids, clean lines are a must for a design that stands out from the crowd. For a company like GoodPop, this meant designing a box that highlighted the brand’s clean, pared-back ingredients and messaged its fun and playful brand personality.
Using a teal color to hold the wordmark on the front of the package helped GoodPop differentiate its product line from other frozen treats and also communicated its playful brand personality. Interact used a slight curve to the lettering inside of the “GoodPop” for another jovial touch. The clean lines also helped to keep the packaging from becoming too bulky and cluttered. The end result was a new design that was a hit with consumers and saw sales increase by 40% in the year following the redesign. The design is now a staple on shelves nationwide. Its clean lines and bright colors make for an exciting display of fruity, healthy ice pops. This is an effective, affordable way to re-brand any ice pop company.
